From brewers’ Russia exit to AB-InBev's Bud Light fiasco: If only boards had crystal balls to deal with political risks

Show notes

Given the recent evidence of Russia’s President Putin seizing Carlsberg’s Baltika breweries and Anheuser-Busch’s Bud Light marketing blunder, many observers wonder if brewers’ early-warning systems and contingency plans don’t need an overhaul in times of rising political and geopolitical risks. The board is supposed to be a company’s periscope to spot any danger on the horizon. But, what if brewers’ boards still seem to rely on their ability to dive under it?

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Ina Verstl is Editor of BRAUWELT International and gives insights to the brewing industry in a weekly newsletter.