Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part

Show notes

The brewer of Modelo Especial, Constellation Brands, struck it lucky twice in the past 30 years: first in 1996, when Mexico’s Grupo Modelo awarded them an evergreen contract to import Corona Extra into the US; then in 2013 after trustbusters at the US Department of Justice forced a settlement on AB-InBev during its takeover of Grupo Modelo, which turned Constellation into an independent, fully integrated, and economically viable beer industry competitor. In this podcast Ina Verstl and Ernst Faltermeier lift the fog of history and tell an exciting story.

Brauwelt International is hosting a series of podcasts, which feature the award-winning authors Ina Verstl and Ernst Faltermeier, whose book The Beer Monopoly was published by Hans Carl in 2016. Get their book: The Beer Monopoly

Ina Verstl is Editor of BRAUWELT International and gives insights to the brewing industry in a weekly newsletter.